Restaurant Menu Editorial Project
with AI-Generated Images
with AI-Generated Images
I had the opportunity to contribute to the rebranding of a small pizzeria in Milan.
To kickstart the process, fifteen unique cover designs were created for the same menu project on Midjourney A.I. // The animal illustrations were carefully drawn and refined until the desired outcome was achieved.
YEAR: 2022
To kickstart the process, fifteen unique cover designs were created for the same menu project on Midjourney A.I. // The animal illustrations were carefully drawn and refined until the desired outcome was achieved.
YEAR: 2022
I chose to work with animals that express astonishment when caught
in the act of "stealing" the irresistible delicacies from the restaurant.
in the act of "stealing" the irresistible delicacies from the restaurant.
The realistic depictions of animals with expressive
features proved to be a game-changer.
features proved to be a game-changer.
As soon as the new menus were unveiled, they quickly gained
traction on popular social media platforms like Instagram and TikTok.
The visually appealing covers captivated online users, who started
sharing them widely, effectively making the pizzeria go viral.
The unexpected outcome?
The visually appealing covers captivated online users, who started
sharing them widely, effectively making the pizzeria go viral.
The unexpected outcome?
The menus became highly sought-after souvenirs
among the restaurant's customers
among the restaurant's customers
This overwhelming response took even the owner of the pizzeria by surprise.
Recognizing the immense potential, he decided to put a price on the menus.
To his delight, they started selling like hotcakes, driving a surge in revenue.
Encouraged by the unprecedented success, the owner made a strategic
decision to expand his business further.
He hired two additional chefs, and under the proud leadership of Josef, the pizzeria
is now on the verge of acquiring a new store to accommodate the growing demand.
Recognizing the immense potential, he decided to put a price on the menus.
To his delight, they started selling like hotcakes, driving a surge in revenue.
Encouraged by the unprecedented success, the owner made a strategic
decision to expand his business further.
He hired two additional chefs, and under the proud leadership of Josef, the pizzeria
is now on the verge of acquiring a new store to accommodate the growing demand.
Social Media Reach
The viral nature of the animal-inspired menu covers led to a significant increase in the pizzeria's social media presence. The posts featuring the menus collectively garnered hundreds of views and shares across Instagram and TikTok.
The viral nature of the animal-inspired menu covers led to a significant increase in the pizzeria's social media presence. The posts featuring the menus collectively garnered hundreds of views and shares across Instagram and TikTok.
Engagement
Users on social media platforms actively engaged with the pizzeria's content, leaving comments,
liking, and sharing the menus. The high levels of engagement further amplified the reach
and visibility of the restaurant's brand.
liking, and sharing the menus. The high levels of engagement further amplified the reach
and visibility of the restaurant's brand.
Menu Sales
The decision to monetize the menus proved to be a profitable move.
They flew off the shelves, with customers enthusiastically
purchasing them as memorable keepsakes.
The sales figures exceeded initial expectations
and became a substantial revenue stream for the pizzeria.
They flew off the shelves, with customers enthusiastically
purchasing them as memorable keepsakes.
The sales figures exceeded initial expectations
and became a substantial revenue stream for the pizzeria.
Business Expansion
The surge in sales and growing popularity prompted the owner to expand the operations.
By hiring two additional chefs, the pizzeria enhanced its capacity to cater
to the increasing demand. The imminent acquisition of a new store exemplifies
the remarkable growth of the business.
By hiring two additional chefs, the pizzeria enhanced its capacity to cater
to the increasing demand. The imminent acquisition of a new store exemplifies
the remarkable growth of the business.
Rest assured
No animals were harmed in the making of these menus!
No tigers were chased, no birds were racing, and definitely no pizza-loving kangaroos were disturbed during the creative process.
So go ahead and enjoy your menu guilt-free, knowing that it's all about tasty pizzas
and happy animals, living in perfect harmony (and deliciousness).
No animals were harmed in the making of these menus!
No tigers were chased, no birds were racing, and definitely no pizza-loving kangaroos were disturbed during the creative process.
So go ahead and enjoy your menu guilt-free, knowing that it's all about tasty pizzas
and happy animals, living in perfect harmony (and deliciousness).
And if you liked,
smashin' that like button! :) !
smashin' that like button! :) !
THANK YOU ;)
